Dr. Ralph W. Hofmann, MSc has been active in research and teaching since 2012. He has been teaching at Danube University Krems since 2012 and was Professor for Real Estate Development & Communication at the Hamburg School of Business Administration-HSBA and responsible for the MSc-Real Estate & Leadership course from 2018 to 2020. His teaching focuses in particular the areas of project development, stakeholder management & communication, architectural design and urban planning.
Ralph W. Hofmann completed his doctorate at the Bauhaus University Weimar on the subject of real estate branding strategies ("Real Estate Branding Assessment - REBA, development of a Customer-Based Brand Equity (CBBE) model for behavioral brand analyzes in the real estate industry context"). Before that, he studied architecture at the Wiesbaden University of Applied Sciences in the early 1990s and also specialized in real estate project development as part of his Master of Science degree in "Real Estate" at Danube University Krems.
He regularly presents and discusses his academic contributions to real estate and project management, planning topics and real estate brand policy to stakeholders in the real estate industry and to numerous university audiences.
Posts and Publications
Architectural challenge in dealing with historical building substance when adding floors
In urban densification, as an architect you are often confronted with the conflicting goals of reconciling the preservation of historic buildings with the use of the urban zoning potential for development.Read more
House of the future - Mistelbach
This project by "You Will Like It Living GmbH" aims to set standards in all dimensions of sustainability. ÖGNB Classification Gold (https://www.oegnb.net/zertifizierte_projekte.htm)
What is beauty?
Stockerau - Lower Austria
"Partnering Models" and "Early Contracting" - The Future of Planning and Building
Sophia Siemers, a graduate of the "MSc-Real Estate & Leadership" course at the Hamburg School of Business Administration-HSBA, writes in her master's thesis on "Team Models" - a pioneering topic in real estate implementation processes.Read more
Future developments on the German real estate investment market for co-working spaces
Very interesting and relevant Thesis regarding future developments on the German real estate investment market, bublished by Tiark Hardenberg: „Development of a real estate market and location analysis model focusing on coworking spaces in suburban regions to evaluate potential investment locations in Germany“.Read more